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Audience Growth Strategies for Nonprofit Podcasters on a Budget – PCI 443
Not every podcaster has a big budget—and that’s especially true for nonprofits.
In this episode learn practical, low-cost strategies for nonprofit podcasters to grow their audience and expand their impact without breaking the bank. Whether you’re recording from a modest setup or working with a lean team, these tips will help you make the most of your existing resources and community connections.
From tapping into your supporter base and creating shareable content to building partnerships and using smart SEO techniques, you’ll walk away with actionable ideas to get your podcast in front of the right people—without spending a fortune.
Today’s hosts: Todd Cochrane, Mike Dell and MacKenzie Bennett Audience Growth Strategies for Nonprofit Podcasters on a Budget 1. Leverage Your Existing SupportersYour donors, volunteers, staff, and board members are already invested in your mission—make them your first listeners and promoters.
How to do it:
- Include new podcast episodes in donor newsletters, event announcements, and fundraising emails.
- Ask your board members or key volunteers to share episodes on social media or forward them to peers.
- Feature impact stories from volunteers, donors, or program participants—they’re more likely to share episodes they’re featured in.