Podcast Insider

Evolving from a One-Person Show to a Full-Fledged Media Company – PCI 436
Embark on a journey from a humble closet recording setup to the realm of full-blown media empires. In this episode, we dive deep into the solo podcaster’s struggle—juggling every aspect of the show—and unveil the first steps to scaling your passion. Discover how to delegate tasks, streamline your workflow, and diversify your income streams, all while keeping your creative spark alive. With insights drawn from success stories like The Ringer and My Favorite Murder, we explore how to transform your one-person operation into a dynamic media brand without losing your sanity.
The Solo Podcaster Struggle
- The reality of being a solo podcaster: juggling content creation, editing, marketing, and monetization alone.
- Funny examples of “wearing too many hats” (e.g., the podcaster who is also the unpaid intern, the social media manager, and the IT department).
- Signs it might be time to scale:
✅ Overwhelmed by tasks that don’t involve actual podcasting.
✅ Episodes are getting bigger, but time isn’t.
✅ More opportunities (sponsors, partnerships, guest requests) than you can handle alone.
The First Steps Toward Growth
- Outsourcing vs. Hiring – What should you delegate first?
- Editing and production
- Show notes and transcription
- Social media and marketing
- Finding the right people – Hiring freelancers vs. in-house help.
- Building Systems – Why automation and processes matter before adding people to the mix.