As podcasting becomes more competitive, a dedicated website isn’t just a nice-to-have — it’s a vital tool. In today’s episode of Podcast Insider, Mike Dell and Todd Cochrane revisit why having a podcast website can help you grow your audience, strengthen your brand, and create monetization opportunities.

In 2024 and beyond, a well-designed, functional website can set your show apart — but we’ll also cover reasons why you might not want one, depending on your goals and bandwidth.

Your Show’s Central Hub – Your Moonbase Alpha

• It’s the best place to send your listeners.

• If your show disappears from podcast apps, fans still know where to find you.

SEO (Search Engine Optimization)

• Helps your show get discovered when people search for your topics or guests.

• Lets you create more detailed, searchable show notes.

Branding

• Total control over the look, feel, and voice of your brand.

Audience Engagement

• Include a forum, contact form, or email signup to build community and keep in touch.

Monetization

• Promote sponsors, sell merch or services, and even run ads like AdSense.

Bonus Content & Resources

• Add blogs, video content, transcripts, and links to additional resources.

Web Analytics

• Use tools like Google Analytics to understand your audience’s behavior.

A Place for Everything

• Podcast players

• Episode archive or playlist

• Contact info

• Announcements

• Merch store

• Ads and sponsor details

• Your services and products