As the podcasting landscape becomes increasingly competitive, a dedicated website is no longer just a digital hub but a vital tool for podcasters. It serves as the central point for audience engagement, brand building, and content monetization. In 2024, having a well-designed, fully functional podcast website is essential for creators looking to stand out, enhance discoverability, and create a lasting connection with their listeners.

Creating a website for a podcast offers several benefits and serves multiple purposes, enhancing the podcast’s reach, engagement, and overall success. We at Blubrry HIGHLY recommend a website, but we will also talk about why you might not want a podcast website.

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• There is no better place to send your listeners than YOUR site.
  
• If you disappear from one of the apps, people know where you are.
  

SEO

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• Feeding the search engines is going to help you get found when someone searches your subjects and guests.
  
• Allows you to write better show notes that can be found by the search bots.
  

Branding

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• Having your own website gives you total control over your branding.
  

Engagement

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• Having a forum, contact form, and email list signup on your website gives your listeners a place to interact with you and your show
  

Monetization

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• Your own site gives you a place to promote your sponsors, sell merch, sell your own consulting services and other things like Adsense ads
  

Extra content

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• Blogs
  
• Video
  
• Transcripts
  
• Additional resources
  

Analytics (web)

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• You can setup Google Analytics or another web analytics system and get some more information about how you listeners and web visitors use your site.
  

A place to put…

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• Your podcast player(s)
  
• Episode Archive or playlist player
  
• Expanded show notes
  
• Contact info
  
• Announcements
  
• Merch store
  
• Ads
  
• Your services/products
  

Short on Time

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• Maintaining a website CAN take some time
  

Technical Skills

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• Not everyone is cut out to build a website, But it’s not as hard as you might think
  

Cost

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• Domains
  
• Web hosting
  
• Blubrry will give you a website with podcast hosting
  

Focus on Core content (the audio)

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• You just want to do the show and not mess with the rest
  
• Keeping it simple
  

Social Media

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• If you already have a big following on social media and that is where your listeners interact with you
  

Thanks for listening! Check back next week for another Episode of Podcast Insider!

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• 
  
• Subscribe to our podcast for more insights and updates.
  
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The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.

todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.