Today Blubrry discusses the essentials of building and maintaining a podcast website. We explore why having your own site is crucial for total control over your content and audience engagement. Specifically, we’ll focus on the advantages of using WordPress paired with our plugin, PowerPress. Your show is never safer than when it’s in your hands.

If you are using WordPress and PowerPress for your podcast publishing, YOU are the platform. This is good. You own the feed address and get all the SEO benefits to your brand. BUT, with great power, comes great responsibility!

1. Control and Customization

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• Full Control: You have complete control over your content, layout, and feed settings.
  
• Customization Options: PowerPress offers various customization options for your podcast, including episode-specific settings, SEO features, and advanced feed settings.
  

2. SEO Benefits

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• SEO Integration: WordPress is SEO-friendly, and PowerPress enhances this by allowing you to optimize your podcast episodes for search engines.
  
• Increased Visibility: Proper SEO practices can increase your podcast’s visibility, attracting more listeners.
  

3. Integrated Website

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• Unified Platform: Having your podcast and website on the same platform can simplify management and provide a seamless experience for your audience.
  
• Additional Content: You can easily add blog posts, show notes, and other content related to your podcast episodes.
  

4. Monetization and Analytics

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• Monetization Options: You can integrate ads, affiliate links, and other monetization methods directly on your site.
  
• Detailed Analytics: PowerPress provides detailed podcast analytics, helping you understand your audience and improve your content.
  

5. Community and Support

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• Large Community: WordPress has a large community of users and developers, providing extensive support and resources.
  
• Regular Updates: Both WordPress and PowerPress receive regular updates, ensuring your site remains secure and functional.
  

1. Technical Knowledge Required

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• Learning Curve: Setting up and managing a WordPress site with PowerPress can be complex, especially for beginners.
  
• Maintenance: Regular updates and maintenance are required to keep your site secure and running smoothly.
  

2. Hosting Costs

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• Additional Costs: You need to pay for web hosting, domain registration, and possibly premium plugins or themes, which can add up.
  

3. Potential for Technical Issues

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• Compatibility Issues: Plugins and themes can sometimes conflict, causing issues that need troubleshooting.
  
• Security Vulnerabilities: A poorly maintained WordPress site can be vulnerable to security threats, requiring vigilance and security measures.
  
• Too much security: Your RSS feed needs to remain public and not behind any firewalls or other blocking for security reasons. Some systems can block your feed from Apple and other destinations which defeats the podcasting works. In most cases, you are not trying to protect Fort Knox!
  

4. Time-Consuming

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• Content Management: Managing a WordPress site can be time-consuming, especially if you’re also focusing on creating podcast content.
  
• Backup and Recovery: Regular backups are essential to avoid data loss, adding to the time and effort needed.
  

5. Dependence on Plugins

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• Plugin Reliance: Relying heavily on plugins to from the way your site LOOKS can sometimes lead to issues if plugins become outdated or unsupported.
  
• Performance Impact: Too many plugins can slow down your website, affecting user experience and SEO.
  

At the end of the day you are responsible for the well-being of your podcast and it’s corresponding website. Blubrry is here to help you and ensure that you are able to get the best experience possible, but the fate of your podcast is in your hands.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.

todd@blubrry.com and mike@blubrry.com