Video podcasting has revolutionized the way audiences engage with content, offering a visually enriching experience that complements the auditory. For podcasters looking to expand their reach and diversify their content, incorporating video podcasting into their strategy can be a game-changer. This approach not only enhances the listener’s experience by providing visual context but also opens up a multitude of distribution channels across various platforms.

Video podcasting has been around since the beginning of podcasting 20 years ago. Now, the definition of video podcasting has changed somewhat. People nowadays call video on YouTube, Spotify, TikTok, Instagram and Rumble a “podcast.”

Platform and Equipment/Technological Expansion: More platforms simply offer video as an option – with equipment that anyone can buy to produce video content. It’s especially easy to use your phone to record and then upload to your platform.
Diversification of Content: Include interviews, panels, live reactions and visual demonstrations more regularly and with ease, great for education and instructional content as well.
Remote Communication: Office work and industries of all kinds have become truly remote or hybrid and see the benefits of remote communication. Video calls, webinars and podcasts are all part of the public’s change in content preferences.
Monetization: Displaying a product or putting a face to a testimonial increases engagement and higher monetization opportunities.

• Video podcasts are published just like audio podcasts, into an RSS feed.
  
• Video Podcasts via RSS are available on Apple and many other apps just like audio podcasts (not as many platforms show video)
  
• YouTube, Spotify and Rumble and social media platforms must be uploaded directly to those platform. No syndication via RSS.
  
• Videos are only available on YouTube, Spotify and Rumble platforms
  

Video podcasting is not created equal on each platform. It’s a great way to build and expand your community but it doesn’t need to be done on each and every platform. We suggest that you choose one that suits your needs – for instance Spotify video only and audio elsewhere.

A great option is to record your podcast recording on video, release the audio as a traditional podcast and using your video clips for social media only. It tends to grab the attention you need online and hook your audience in, without the additional work of editing, uploading and potentially paying for video bandwidth.

When crafting show notes for a video podcast, creators have the unique opportunity to include multimedia elements such as screenshots, video snippets, and relevant links, making the notes an invaluable resource for engaging the audience further and extending the conversation beyond the episode.

Video podcasting is here to stay; those interested in going down this route should find a simple solution for their show and resist the temptation to spread themselves too thin amongst all the different platforms.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.

todd@blubrry.com and mike@blubrry.com