Podcast Insider

Podcast Insider


YouTube Podcasting – PCI 351

June 22, 2023
YouTube Podcasting Pros and Cons

youtube app on phoneThe use of YouTube as a podcast platform has skyrocketed in recent years. While there are some misgivings about the definition of a podcast and what exactly it means to have a podcast on YouTube, we agree that it is undeniably a useful tool for growing an audience. Tune in for the pros and cons of YouTube podcasting.


Today’s Hosts: MacKenzie Bennett and Mike Dell

YouTube released a “podcast feature” or section.


Mike is more well-versed watching YouTube and, generally, watching all kinds of content on there, where as MacKenzie barely spends time on there unless she needs to.


Pros
  • Discoverability: YouTube is the second biggest search engine
  • Monetization: Automated monetization capabilities, their partner program, etc.
  • Build community: It’s an advantage to build a community on platforms that already have a huge use-base
  • Additional audience: Those that will never move to audio only
Cons
  • Video is complicated: Video production can be difficult and require lots of equipment and software that people are unfamiliar with
  • Expensive: Can get expensive quickly depending on editing and production
  • Visual medium: Visuals that are available on YouTube are not useful to those just listening to the audio podcast
  • Little listener/watcher engagement: Especially if you only have a static image
  • SEO: YouTube is the second largest search engine and could distract from potential traditional RSS feed listeners

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  • Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike
    • todd@blubrry.com and mike@blubrry.com