School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast


Podcasting Continues to Grow 22% in Two Years

March 13, 2017

Because of My Podcast I'm on the Cover of a Comic Book Jeremy Dennis explains how he was able to commission a custom comic book cover thanks to his supporters.  New Edison Research on Podcasting Edison Research did a telephone survey of 2000 people ages 12 and older. Here are some of the results related to podcasting: 81% of the respondents own a smartphone (up from 76%). It's actually gone up 22% in two years. 50% of people have a Netflix account (more on that later) 60% of people (168 million) are familiar with podcasting (up from 55% last year) 40% have ever listened to a podcast (up from 35% last year). 10 Years ago is was 13% 24% listen to a podcast in the last month (up from 21%) 15% listen weekly (up from 13%) The people who listened weekly average five episodes per week.  Their data shows 65% is mobile (Libsyn says this is closer to 80%) 40% listen to the whole thing. 45% listen to most of it. 10% listen to less than half. 5% listen to just the beginning. 77% Click on and listen immediately (stream). 41% download and listen later. 2&% subscribe and listen later People that subscribe, are subscribed to an average of six podcasts. Each year since 2004 these numbers have gone up every single year.  Get the slides and see the presentation at http://www.edisonresearch.com/infinite-dial-2017/ One More Thing.. 50% of people have a Netflix account, and 43% of them use it on a weekly basis 60% of people are familiar with a podcast. 40% have listened to one, but 24% listen monthly, and 15% listen weekly. Why? In my opinion, you have a better chance at finding quality programming in Netflix than you do in iTunes. I'm going to do some random experiments on this going forward.  Pinecast is a new "Free" media hosting service. It is founded by Matt Basta who is an engineer for Uber.  It was founded in August of 2015 (per his LinkedIn profile).  Their free hosting has the following features: Demo accounts are limited to three podcasts per account. The podcast import tool is not available for demo accounts. An unlimited number of episodes may be added, but only the most recent ten episodes will be available to view in the podcast dashboard and the podcast RSS feed.*  Episode audio is limited to 48MB (per episode). You are free, however, to split episodes into smaller episodes. Only a small subset of the basic analytics will be available. This includes subscriber and listener counts. Episode descriptions will contain a link to Pinecast. Episodes older than the most recent ten are not deleted, but they are not available to view or edit. Upgrading your plan will make them available again. Upgrading to a plan will remove the link to Pinecast from the show's episode descriptions. All analytics data that is collected for higher-tier plans will always be collected for all podcasts (even ones owned by demo accounts), meaning analytics data will retroactively be provided if the account is upgraded. Unavailable Features The following features are not available to demo accounts: Feedback Geo analytics Import tool Ability to create networks Embeddable (HTML5) player Bittorrent downloads Podcast website or blog They have a demo (free) account, Starter ($5/month) and Pro ($50) a month.  The pro plans allow you to create a network, and allow you to receive comments on your page, as well as have multiple users on your account.  Their free (known as "Community" plans meet the following requirements: These plans may not be used exclusively for marketing, evangelical, or other promotional purposes of any sort. The user's content must provide unique creative or informational value.  Things that seem cool but aren't Subscriber counts are pointless. If I subscribe on my phone, my tablet and iTunes it's going to potentially show me as three separate subscribers. I do give them credit for being blatantly honest. On their website it states, "Pinecast will only mark a subscriber a single time in any 24-hour window. Note that this is no