Today we have a serious subject that isn't so much about getting more downloads, and new cool gear, but the fact that your podcast can make a difference. I've helped people save money on fear, and help them launch podcasts. I've helped them find ways to grow their audience, and give them insights into creating better content on the Podcast Review Show. I've helped a listener of my Logical Weight Loss podcast lose 100 lbs. None of those compare to the email I received from the producer of Kuldryn's Krypt podcast. Honestly, in September of last year, 2016, I had resolved get my affairs in order and to end my life on Halloween night, the greatest day of the year. I was introduced by complete chance to you. I was on Spreaker, did a search for podcasting and you came up. I chose to listen to you because my birth name is Ryan Jackson and I have a brother name David. Keep in mind I had never heard a podcast prior to this and I have no idea how I or why I was even on Spreaker's website...but I was and there was you were. I am a Patron because you gave me the tools to start my own podcast but more importantly you, YES! YOU! "The Dave Jackson, provided me with something to live for. My podcast isn't great, it isn't even good, BUT IT IS MINE and it provides me with the outlet I need to help other's and once again have a purpose in this world. It is just a very simple fact-if I had not found YOUR podcast when I did, on October 31st, 2017 11:55p.m. a bullet from a Taurus .38 Special would be ending my life. Thank you for never giving up and fighting through...I'm sure through your divorce and the issues with your family it hasn't been easy but Dave, I am will continue to be literal living proof that it's been worth it. Thank you! So today we are going to talk about setting expectations, and crushing it, etc. Suicide Among Entrepreneurs is a Problem We Should Talk About 30% of all entrepreneurs experience depression, according to a study by Dr. Michael Freeman, a clinical professor at the University of California, San Francisco. Depression among entrepreneurs is way higher than depression among Americans in general, which is estimated at about 7% — although that number could be even higher because of the stigma associated with talking about it. Of the 242 entrepreneurs surveyed, 49% reported having a mental-health condition. Depression was the No. 1 reported condition among them and was present in 30% of all entrepreneurs, followed by ADHD (29%) and anxiety problems (27%). That's a much higher percentage than the US population at large, where only about 7% identify as depressed.   Here are just some examples In May 2015, 31 year old Austen Heinz, CEO of Cambrian Genomics took his own life. In July, 29 year old Faigy Mayer, CEO of Appton jumped off a New York rooftop. 26 year old Aaron Schwartz, a partner at Reddit, hung himself in 2013. 47 year old Jody Sherman, founder of Ecomom shot himself that year. One of his colleagues, 24 year old Ovik Banerjee, followed a year later. 22 year old Ilya Zhitomirskiy, CEO of Diaspora, took his life in 2011. In Las Vegas one project had three suicides. In an article The Downtown Project Suicides: Can the Pursuit of Happiness Kill You?  they mention Jody Sherman (4/13), Ovik Banerjee (1/14), and Matt Berman (4/14) – all people involved in the Vegas Tech phenomenon. Some people are smart enough to see the writing on the wall. Rand Fishkin stepped down as CEO of Moz in part because of his depression.Rand Fishkin In 2010, suicide was the highest cause of death for people aged 15-49, in the developed world. That’s way above death from lung cancer and murder. In 2013 Newsweek pointed out that the suicide rate in America had been increasing since 1999. Why Is This Happening? We get caught up in the should philosophy. I should have more downloads, more sponsors, more whatever. The bad news is your comparing yourself to someone's numbers who are potentially altered. We look at all the people "Crushing