In this episode, Martin Willis sits down with Jesse Merl — multi-exit tech entrepreneur, media personality, and creator of the popular YouTube channel Jesse ON FIRE. Known for tackling big cultural issues with sharp insight and zero sugar-coating, Jesse brings a unique, media-savvy perspective to the UFO/UAP conversation. Together, Martin and Jesse explore how digital platforms, influence dynamics, and the modern information ecosystem shape the way UFOs are seen, shared, and understood. This conversation goes far beyond sightings: it dives into the cultural forces and hidden power structures behind disclosure, the role of viral media, and how government narratives collide with public perception.

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