Every new thing you learn to do is scary at first. That includes starting a podcast, filming a video, writing a blog, or performing for a crowd. Dan Sullivan and Gord Vickman discuss The 4 C’s Formula^® and how it captures every performer’s experience in starting a podcast and growing it.

In This Episode:

• First-time performers tend to focus on their fears, but the audience never even notices.
•  It’s hard to sound natural and have fun when you’re too focused on yourself.
• Wrap your message in a narrative or story for better engagement.
• The best entrepreneurial companies effectively combine Simplifier and Multiplier teamwork.
•   The 4 C’s Formula involves:
• First, commitment to a new effort.
• Then, courage to follow through despite the fear.
• Gradually, you develop new capabilities as you learn and grow from the experience.
• Eventually, you feel confidence in those capabilities.
• “The difference between courage and confidence is that confidence feels good.” —Dan
• Early in his radio career, Gord said a four-letter word live on air, and it changed everything.
• Dan believes consistency of delivery and of message are two things that hold your audience.
• You’re not competing with other similar podcasts; you’re competing with all the other things your audience could be doing with that time.
• “Hang out with people who love the thing that you’re doing.” —Dan
• “If you want one guarantee that your event’s going to be enjoyable for all the guests, the first thing you have to do is guarantee that the host has a good time.” —Dan, learned from Emily Post
• Be proud of the first podcast you made because you did it solely on commitment and courage, without yet having the capability and confidence.

Resources:

The 4 C’s Formula by Dan Sullivan

Simplifier-Multiplier Collaboration by Dan Sullivan

The Strategic Podcast Network

Learn more about author Emily Post