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Did you know that in 2018 podcasting was responsible for $479 million in revenue? The podcasting industry is predicted to break the billion mark in 2021, and in this episode MacKenzie discusses podcasting future valuations overall. The episode starts with a quick recap on Apple changes; nothing to worry about, this is an Apple years in the making. MacKenzie discusses advertising and how the entire industry needs to try something a bit more creative to continue growth if they’ll make it to the billion dollar valuation. Lastly, if you don’t have a trailer for your podcast, you might be missing out on potential new listeners. Stick around to the end to catch the latest podcast MacKenzie was a guest on.
Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.
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Show notes:
Apple Podcast Categories
Apple Kills iTunes: Details on what this means for podcasters.
Your Podcast: Todd and Mike discuss details the upcoming Apple changes.
Ads Could Limit Podcast Revenue
Include a Trailer for Your Podcast: Data to back it up?
Women in Tech: MacKenzie as a guest on Espree Devora’s show.