Podcast Advertising Opportunities

PPPiTunesAlbumArt-385This episode of the PowerPress Podcast was a little different. Todd Cochrane, CEO of RawVoice and Blubrry, joined MacKenzie to talk about advertising on your podcast. It’s been a topic that they’ve wanted to talk about for a while now and you get the inside scoop on how it works with Blubrry. News kind of took a hit this week on the podcast, but MacKenzie got in her podcast chronicle of the week as well. Leave us a review for PowerPress!

The iTunes explicit / clean setting…

As we mentioned before, the setting has changed. It applies to the entire program (also referred to as the RSS channel) as well as to the episodes (also referred to as RSS items). iTunes has rolled out an update to their podcast directory that now strictly displays, either a ‘clean’ or ‘explicit’ tag next to each podcast program listing, as well as next to each episode. The previous behavior allowed for a 3rd option, which was the ability to not specific clean or explicit. Most podcasters selected the ‘no’ option for the explicit which displayed nothing. The belief was that the ‘clean’ tag was intended for content that was safe for all ages and if you show wasn’t intended for children, it didn’t matter. Now it does. Please take a moment to review your PowerPress setting and make sure you have ‘clean’ or ‘explicit’ selected in your settings under iTunes.

Intro and outro music provided by Phonophage

Show notes:

Email Todd Cochrane


Blubrry Advertising