The emergence of artificial intelligence has changed the world and digital marketing in particular. ChatGPT, Bing Chat, and Google SGE (with Google Bard) will fundamentally change SEO for plumbers.

Don't panic, as the premise of Google's algorithm will remain unchanged. Furthermore, your customers will still use Google to find local plumbing companies. The Google SGE will use AI to pull plumbing businesses from Google Maps (similar to the Google Map 3-Pack.)

To retrofit your plumbing SEO strategy, you need E-E-A-T signals, the number one concept the AI-driven algorithms will evaluate. To achieve E-E-A-T, plumbers need a software tool called DataPins that converts their jobs into branded digital signaling called pins.

While AI-driven search would seem to open the door for AI-generated content, it actually does the opposite. Google's AI-driven algorithm is designed to weed out thin and low-quality content and will include an expansion of September 2022's Helpful Content Update.

Most AI content is cookie-cutter trash that algorithms can detect. While you can do significant editing to make it passable, the content still requires digital signaling (E-E-A-T)

To learn more about plumbing SEO and A.I., check out the article below:

https://www.plumbingwebmasters.com/ai-content/