The Plumbing SEO Podcast

The Plumbing SEO Podcast


Small Populations, Big Challenges: Small Town Mapping for Plumbing Companies

March 10, 2023

Plumbing companies in small towns, city outskirts, and census-designated areas can have difficulty maximizing their online presence. In some cases, there are simply not enough people to make ranking #1 in your city a profitable achievement. So what should these plumbers do?


Sometimes, plumbers in rural markets think that marketing is not worthwhile. This conclusion is false and will limit your business's potential in 2023. Small-town plumbers can dominate with Local SEO.


In this podcast episode, Nolen Walker and Jason Landry of The Plumbing SEO Podcast outline the best Local SEO strategies for plumbing companies in low-population areas.


For instance, some plumbing companies can optimize for a larger city nearby (within 15 minutes), while others can benefit from city pages (aka local landing pages) that allow them to cover a broader consumer base.


One factor that certainly helps is DataPins, a tool that inserts geo-coordinates into your on-page content. So, for example, plumbing companies can validate jobs in a specific location along with mini-maps, images, and captions (the content comprising each pin).


Listen to the full episode to learn every technique.


You can also learn more at: https://www.plumbingwebmasters.com/