The Plumbing SEO Podcast

The Plumbing SEO Podcast


Plumbing SEO and A.I. Integrated Search (Part 2)

July 10, 2023

Part 2 of Plumbing SEO and A.I. Integrated Search 


Part 2 of this podcast series, hosted by Nolan and Jason from Plumbing Webmasters and DataPins, discusses the integration of AI in SEO, specifically for the plumbing industry. They discuss the concept of E-E-A-T (Experience, Expertise, Authority, and Trust), which Google has been emphasizing for the past few years. 


Google's algorithm has evolved to prioritize these factors, penalizing spammy or irrelevant content and rewarding content that provides a good user experience.


The hosts highlight the importance of creating relevant and useful content for the user rather than trying to trick Google's algorithm with keyword stuffing or irrelevant blog posts. They also discuss the negative impact of having too many pages on a website that don't provide value to the user.


DataPins allows plumbers to quickly and easily create content for their websites. With DataPins, plumbers can take photos of their jobs, write captions, tag the relevant service page and city, and send this information directly to their clients. 


This content is then automatically uploaded to their Google account and their website, expanding their keyword base and improving their E-A-T signals.


They also discuss the future of AI and SEO, predicting that Google's algorithm will continue to become more sophisticated and harder to trick. They emphasize the importance of adapting to these changes and focusing on creating high-quality, relevant content. 


Learn more about how E-E-A-T Impacts plumbing content below: https://www.plumbingwebmasters.com/resources/perfect-content/ 


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