https://youtu.be/RAQtEnRB4R8

Breaking Into Retail:
Insights from Retailbound’s Yohan Jacob

Learn how to take your brand from e-commerce to big box retail shelves with expert advice from Yohan Jacob, founder of Retailbound.

In this Episode of Playbook for Amazon, host Alex welcomes Yohan Jacob, the president and founder of Retailbound, a firm that has guided over 500 product brands into major retailers like Best Buy, Walmart, and Costco. With 18 years of experience, Yohan shares how the retail landscape has evolved since he started Retailbound in 2008, especially with the rise of e-commerce and omnichannel strategies.

Yohan discusses the shift from traditional brick-and-mortar retail to omnichannel approaches, accelerated by COVID-19, and highlights how retailers like Best Buy have adapted with curbside pickup and enhanced digital platforms. He also notes the growth of direct-to-consumer (DTC) brands like Peloton and Casper, alongside the power of social media marketing in today’s retail world.

Retailbound specializes in helping brands with innovative, durable products (think consumer electronics, sporting goods, and housewares) break into retail. Yohan shares a success story of a smart ring brand, Ultra Human, which went from a crowdfunding campaign to generating $1.5 million in sales on QVC and expanding to 2,500+ stores across the US and Canada.

The episode also dives into Retailbound’s two key programs: Retailbound Launch, a comprehensive service for brands ready to hit retail shelves, and Retailbound Accelerator, a group coaching program for smaller inventors seeking retail education. Yohan emphasizes the importance of a strong Amazon presence before approaching retail buyers, offering practical advice for entrepreneurs at any stage.

Listen to the full episode to discover how to make your brand retail-ready and connect with Yohan at retailbound.com!