Olga Nefedova’s career has taken her from the oilfields of Western Siberia, Nigeria, Texas, and Aberdeen, to the boardroom of Fugro, via a role at famed management consultants McKinsey. Along the way, she has developed an approach to strategy that fosters a childlike delight in fearless experimentation and the ‘heart filling joy’ of problem solving.

Olga shares her vision of good strategy – asking the right questions, analysing efficiently, and adapting through continuous feedback. Strategy, she explains, is less about complex theories and more about a logical, practical process. It is a journey of curiosity and resilience. 

Host Jon Baston-Pitt and Olga explore the importance of adaptability and curiosity in achieving strategic goals. Olga urges leaders to embrace the unknown and avoid overanalysis—strategy is not about having all the answers upfront but about discovering them through a process of exploration and continual improvement.

Host 

Jon Baston-Pitt

Guest

Olga Nefedova, Global Director of Corporate Strategy, Fugro