In this episode, we sit down with James Oliver, the creator of Atlas Protein Bar, to talk about what it really takes to turn an idea into a thriving business. James shares how a passion for health and clean nutrition sparked the creation of Atlas, what he’s learned along the way, and how he’s built a brand focused on fueling both body and mind.

If you’ve ever dreamed of starting your own business or just want some inspiration to chase that next big idea — this episode will light that spark.