Premium Members, click here to access this interview in the premium area

Danilo & Sharon Vasic of www.daniloandsharon.com are a husband-and-wife team based in Italy but travelling the world to photograph stunning weddings!

Incredibly, they met at age 7, started dating at 14, have been married for more than 10 years, and have 2 kids.

Their roots are in fashion & advertising, where they were regularly shooting fashion covers for Elle magazine.

These days, they are one of the world's best luxury destination wedding photographers.

Their style is often described as editorial wedding photography, where they clearly step in and help direct a scene to get the most out of it for their clients.

They also teach their workflow, editing, lighting and visual storytelling — and you'll understand why if you take one look at their images.

Stunning does not come close to describing their work.

Take one look at their Instagram feed, and it literally looks like a series of fashion magazine covers. Sure, there are some actual covers from little magazines you may have heard of, like Vogue!

Seriously, take a look at their portfolio, it's to die for!

In this interview, Danilo and Sharon share how they went from €50 weddings to a global luxury photography business with photography pricing starting at €50,000!

Here's some more of what we covered in the interview:

• How Danilo and Sharon built a thriving editorial-style wedding brand that’s now booked out a year in advance
• Why charging from day one changes everything — your confidence, your standards, and your clients’ respect
• How their fashion and advertising roots shaped a high-end wedding style couples around the world now crave
• The preparation process that turns luxury clients into co-creators — from mood boards to fashion-inspired lookbooks
• How understanding the mindset of high-net-worth clients removes intimidation and builds instant trust
• Why investing in your presence — from wardrobe to words — is as critical as investing in your craft
• The simple change that transformed their bookings: adding Sharon to sales calls and personalising the connection
• The behind-the-scenes system that filters 900 enquiries down to 20 dream weddings a year
• How ongoing business and marketing education became their edge — and the real reason behind their €50K bookings
• What they learned about growth: don’t outsource your brand until you know it inside-out
• Why failing faster became their secret weapon for refining both their studio and education business
• And their bold vision for the future of photography — where collaboration replaces competition and studios thrive together

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.

It’s not where the wedding is that excites us — it’s who’s in front of the camera. The story, the people, the connection — that’s what makes every wedding unforgettable.
— Danilo & Sharon Vasic

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.

From the very first shoot, we charged for our work — even if it was only €20 — because taking photography seriously from day one shaped how we saw ourselves as professionals.
— Danilo & Sharon Vasic

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and help you build friendships with other pro photographers with motives similar to yours—to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Danilo and Sharon shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If we don’t have a physical studio, we invest in what’s visible — our clothes, our car, our presence. Every touchpoint should reflect the level of our brand. — Danilo & Sharon Vasic

If you have any questions I missed, a specific question you’d like to ask Danilo and Sharon, or a way to thank her for coming on the show, feel free to add them in the comments area below.

Finance Like a MoFo — LAST CHANCE!

If you’ve ever had a client say “I love the photos, but I just can’t afford it right now,” this training will completely change the way you sell.

Join Richard and me this Thursday, November 6th, 2025, @ 8:00am AEDT for a live online workshop where he shares the exact in-house payment plan system that’s generating $6–7K per week in recurring revenue for his studio — with no third-party finance companies involved.

You’ll learn how to confidently offer flexible, ethical payment options that boost sales, smooth your cash flow, and turn “I can’t afford it” into bookings.

BIG Bonuses: When you register, you’ll also get instant access to Richard’s previous Advertise Like a MoFo and Sell Like a MoFo courses — both included free with your enrolment.

Investment: USD $197 (price doubles after the live session — and the bonuses disappear)

More details and register here: https://learn.photobizx.com/finance-like-a-mofo-registration/

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you don’t feel like you belong in the luxury market yet, you probably don’t — and that’s okay. Learn, grow, and evolve until you do. — Danilo & Sharon Vasic

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

The better we prepare ourselves, the better the photos will be. Preparation isn’t about control; it’s about respect for the clients who trust us. — Danilo & Sharon Vasic

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Links to people, places and things mentioned in this episode:

Danilo and Sharon Vasic Website

Reflections Academy Website

Danilo and Sharon Vasic on Instagram

Danilo and Sharon Vasic on TikTok

Danilo and Sharon Vasic on Pinterest

Fravero ProPhoto

Being great at business means being great at failing — accepting that you’ll get it wrong a lot, and still showing up to find better solutions. — Danilo & Sharon Vasic

Thank you!

Huge thanks to Danilo and Sharon for being so generous and open in this conversation. Their story — from €50 weddings in Serbia to building a million-euro luxury photography business — is proof that anything’s possible when you treat your craft like a business and never stop evolving.

They’ve built success on their own terms by combining artistry, preparation, and world-class service — not hustle, hype, or shortcuts.

I’d love to hear what resonated most with you — what’s one idea or takeaway you’ll utilise in your own photography business after hearing this episode?

We built our business by giving away everything we knew at each stage. When you burn the ships behind you, you’re forced to move forward. — Danilo & Sharon Vasic

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks for listening—speak soon,
Andrew

The post 642: Danilo & Sharon Vasic – From €50 Weddings to a Global Luxury Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.