Rebecca Hunnicutt of www.hunnicuttphotography.com is a lifestyle family, maternity and newborn photographer based in Portland, Oregon.

She first came onto my radar when I discovered her teaching photographers how to turn ordinary locations into amazing images with confidence and ease.

The more I dug, the more impressed I was — she runs photography classes for kids, works with pre-schools, creates profitable model call promotions, all while running a successful family photography business.

Her website is beautifully clear and easy to navigate, featuring stunning imagery and a pricing page that clearly states: Most families spend around $1,500.

I couldn’t wait to dive into this one.

In this interview, Rebecca shares how, like her, you can build a profitable, adaptable (to you) and fun photography business that you love!

Here's some more of what we covered in the interview:

• How Rebecca built a thriving family and school photography business
• The seasonal secret behind her profits — and why September to December makes all the difference
• Balancing school photography with family life — Rebecca’s smart scheduling hack
• Turning schools into goldmines: average spend per student and the role communication plays
• Why converting school families into portrait clients isn’t as simple as it sounds
• Teaching kids photography — how Rebecca fills her slow season with profitable camps
• Model calls done right: boosting bookings while delighting clients
• Pricing strategies that turn smaller sessions into big print and album sales
• The automation hacks Rebecca leans on to handle high client volume without burning out
• Why education matters — Rebecca’s move into courses, mentorship, and her “Sight Lines” brand
• The juggling act: running multiple income streams without losing focus
• Rebecca’s forward plan — refining camps, expanding education, and staying adaptable
• The mindset shift that keeps her passionate, profitable, and always learning

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Rebecca shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the member's FB Group. What are your takeaways? What do you plan to implement in your business based on what you heard in today's episode?

I do find that if a parent happens to be at the school and sees me photographing their kid, usually they reach out to me within 48 hours to book a family session… there is something about seeing the interaction, right? How I work with their kids, that sells them also, in addition to the work. – Rebecca Hunnicutt

If you have any questions I missed or a specific question you’d like to ask Rebecca or if you want to say thanks for coming on the show, feel free to comment inside the Members FB Group, too.

iTunes Reviews and Shout-outs

I check for new iTunes or Google reviews each week, and it's always a buzz to receive them… for several reasons.

Firstly, it confirms that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Kids make so many facial expressions right? In a short amount of time. And… they might have a look that they see all the time, and if I can capture that for them, even though I might not know that's something special, right? So I do try to have my goal is a minimum of three, but it's usually more like eight different images. – Rebecca Hunnicutt

Secondly, iTunes and Google are the biggest search engines for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

When I have a fair number of grandmothers who hire me for extended family sessions, I always tell them, “I am here for you. I will help you design your album. I'll help you place that order”, because I know my own mother would be confused…If I can design an awesome album for them, they're usually like, Okay, I'll buy one for my daughter too. – Rebecca Hunnicutt

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Links to people, places and things mentioned in this episode:

Hunnicutt Photography Website

Hunnicutt Photography on Facebook

Rebecca Hunnicutt Education on Instagram

Rebecca Hunnicutt Photography on Instagram

Hunnicutt Photography on Pinterest

Hunnicutt Photography Education

PBX279 Episode: Elena Blair – Content marketing for photographers and school portraiture with a killer difference

PBX319 Episode: Elena Blair – How to introduce profitable school portraits to any photography business

PBX424 Episode: Annemie Tonken – How to build a recurring photography income with portrait memberships

I work really hard on kind of funneling those families, particularly the right fit families, into my portrait business. So it's actually kind of a nice way for me to be introduced to them, and, you know, and then kind of get them into my ecosystem for my portrait business. – Rebecca Hunnicutt

Thank you!

Big thanks to Rebecca for sharing so openly in this episode. From building a thriving family and school photography business to filling her slow season with kids’ camps, running profitable model calls, and stepping into education with her “Sight Lines” brand — she’s proof that multiple income streams don’t have to mean overwhelm. If you’ve ever wondered how to create a photography business that’s profitable, adaptable, and still leaves room for family and freedom, this interview should have been helpful and inspiring.

I’m definitely not trying to gatekeep the information or anything, but I had taken a class many, many years ago from Elena S. Blair called Schooled. And so that was kind of the foundation where I started my school business. And then, of course, it’s evolved into my own iteration. – Rebecca Hunnicutt

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

Hi, thank you so much for having me on the show! I realised afterwards that I wish I had pointed out that “mindset” is really no different than what pro athletes and the military have been focusing on for decades! (I have a certificate in leader development from the U.S. Army War College, their graduate-level institution.) In hindsight, I would’ve said, “And after hiring that mindset coach and unlocking those great benefits, I realised this is very similar to what goes on with pro athletes and the military.” (It’s just that sometimes you can’t see the forest through the trees when you’re in it yourself). – Jenna Harrison

The post PBX633: Rebecca Hunnicutt – Building a Profitable, Adaptable & Fun Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.