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Marcus Anthony of www.marcusanthonyphoto.com is today's guest, and I don't often say I'm pumped to record an interview, but today is different! And for a number of reasons.

Our special guest has been a PBX Member since 2017!

I first interviewed him for episode 326 in 2019.

When researching that interview, I learned that he picked up a camera to make a bit of money on the side.

He established himself quickly as a wedding photographer but moved to portraits.

When I released that last interview, he had a record month of USD$ 55,111 in July 2019.

Moving to today, I recently learned he's written a book! He says it's sort of his philosophy on business (not specifically aimed at photographers) and the best way he knows for entrepreneurs to grow.

We exchanged several messages, and he told me his business has undergone quite a transformation since we last spoke. He said, I’ve made roughly 9 million dollars in revenue the last 3 years and spent 2.6 million on FB ads!

I'm talking about Marcus Anthony and I'm rapt to have him with us now!

In this interview, Marcus shares how shifting his focus from products to offers completely transformed his business — leading to more leads, higher conversions, and a team-run studio that doesn’t rely on him picking up a camera. He dives into the mindset behind his success, the KPIs he tracks religiously, and why generosity and simplicity have become his most powerful marketing tools.

Here's some more of what we covered in the interview:

• Why Marcus hasn’t touched his camera in over 15 months — and why that’s a good thing
• Scaling without a studio: the pop-up model that lets him launch fast
• Forget perfect plans — how messy action helped him grow in new cities
• What Marcus looks for before launching in a new city (hint: it’s not just demographics)
• Training a team to shoot like you — without losing your brand
• Copycats aren’t the problem — staying stuck in product-mode is
• Facebook Ads still work (if you know what to track)
• The numbers that matter: cost per lead, conversion rate, average sale
• Why your “product” might be stopping you from making sales
• His go-to formula for turning free sessions into high-value bookings
• Generosity that sells — how giving more can lead to bigger profits
• What it really takes to build a business that runs without you
• Simple, scalable, sellable — Marcus’s checklist before making any move
• The three things that changed everything: mindset, mentors, marketing
• Beyond Facebook — where Marcus is testing next
• From Costco to coaching — the left-field lessons behind his business growth

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

Imperfect action is way better than perfection every single time. – Marcus Anthony

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

It's more about conceptualizing the idea that you need to give a lot more value upfront than you've ever had to give in the history of the world… If you're not scared about your offer, then you're probably not giving enough away. – Marcus Anthony

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

Following this interview, I’d love to know if you're taking anything from what Marcus shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

You can only do so much volume in one city until the market dries up, because there's only so many people willing to pay X amount of dollars for high end photography at a time. – Marcus Anthony

If you have any questions I missed, a specific question you’d like to ask Marcus, or a way to thank you for coming on the show, feel free to add them in the comments area below.

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