PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

616: Dave Koch – Shoot Less, Earn More: A Smarter Way to Do Real Estate Photography
Premium Members, click here to access this interview in the premium area
Dave Koch of Real Estate Media Utah had me excited to record something different for today's interview! Dave has been running a successful luxury real estate photography business in Utah, USA, for the past decade.
His Instagram bio says: Utah's Premiere Real Estate & Architectural Photographer, Custom Commercial, Aerial and Home Media Creators.
And looking through his feed, you'll see stunning images and comparison examples of what a less talented photographer would produce, compared to his work.
His website is easy to navigate and full of beautiful imagery of stunning homes. He says on his site: From social media-optimised vertical videos for ‘Reels' to floor plans, 3D tours, and video tours, we’ve got you covered.
And… We shoot everything- from ten-million-dollar homes in Park City to duplexes in Magna.
As someone who hears that real estate photography is a terrible genre in which photographers are overworked and underpaid, I'm looking forward to learning more and seeing if I'm totally wrong.
In this interview, Dave shares a smarter way to do real estate photography and how to shoot less to earn more.
Here's some more of what we covered in the interview:
- Why real estate photography is actually problem-solving
- How fewer jobs can mean better money when you're targeting luxury listings
- Why your website sets expectations long before a client phone call
- Charging by the square metre (and not undervaluing twilight shoots)
- Why listening to the homeowner first, helps you shoot with purpose
- Diversifying into commercial work to stabilise your income
- Learning through mistakes—and how that sharpens your creative instincts
- The importance of getting it right in camera instead of relying on Photoshop
- Why ambient + flash blending still trumps HDR
- Rethinking ultra-wide lenses and choosing angles that feel natural
- How treating your photography like a business changes everything
- Specialising early to fast-track your success
- The importance of community, networking, and showing only your best work
Copyright RE Photography UTAH 801 819-8141
What’s on Offer for Premium MembersIf you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
Any photography is what you make of it. And I think if you are geared toward doing the best possible product, whatever your genre, you're going to challenge yourself every day with new and better shoots. – Dave Koch
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
People are not critical of their own work… you're thinking, I can fix it in Photoshop, and that's not the answer. The answer is to continue to shoot until you've got the picture designed the way it should be and the way it needs to be. – Dave Koch
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
@Copyright Dave Koch 801 819-8141
What is your big takeaway?Following this interview, I’d love to know if you're taking anything from what Dave shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
Build a network of people that do what you do in other cities. They're called mastermind groups… we help each other out. Because, again, it's a zero sum game. If I help you, we're all better for it. – Dave Koch
If you have any questions I missed, a specific question you’d like to ask Dave, or a way to thank you for coming on the show, feel free to add them in the comments area below.