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Blair deLaubenfels of www.worldsbestweddingphotos.com and www.artlifeandbusiness.com  was first interviewed for Episode 378 of the podcast, where she detailed the best ways to curate your portfolio to better market and promote yourself and your business.

She believes curation is the one big thing that can bring you bookings, recognition, and profitability with your photography.

Blair is the former co-owner of Junebug Weddings. The founder and editor-in-chief of World's Best Wedding Photos.

She’s written over 2,000 bios, created content for hundreds of websites, and is a regular speaker at top industry events.

In a recent email exchange, she wrote:

Since we last recorded in 2020, the wedding photography industry has been through many changes. There are new technologies and trends, and new challenges in terms of marketing.

I would love to talk with you about what has emerged in the last five years and how your listeners can boost their businesses now.

I was keen to hear more, expecting you'd feel the same, so I'm rapt to bring this interview to you.

In this interview, Blair shares how to book luxury photography clients and why it starts with the right images—and words.

Here's some more of what we covered in the interview:

• Why your portfolio is your biggest marketing asset—and how to curate it with purpose
• The massive industry shifts since 2020 that most photographers are still ignoring
• How the elopement market has exploded—and why it’s a perfect fit for many creatives
• The real key to attracting luxury clients (hint: it’s not just your images)
• How to use your portfolio to speak directly to your dream clients
• Why your words matter just as much as your photos when it comes to booking
• The science behind first impressions—and how to win someone’s attention in seconds
• How to define and connect with your ideal client more effectively
• Why chasing trends can water down your work—and what to do instead
• The power of consistent branding across your website, socials, and messaging
• Why local referrals are still gold, especially for long-term sustainability
• What AI can do for you—and what it never will
• A smarter way to experiment with trends without losing your identity
• How diversifying your work can stabilise your income all year round
• When to invest in prestige marketing—and when it’s just ego spend

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

There's been a real explosion of elopement photography around the world that became huge during COVID and remains huge. – Blair deLaubenfels

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

Build your business around who you authentically are, because if you don't, you're going to end up getting burned out, and you're not going to like your own work. – Blair deLaubenfels

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

Following this interview, I’d love to know if you're taking anything from what Blair shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If you can get back to the people in 15 minutes, you're going to be the first person to get hired. – Blair deLaubenfels

If you have any questions I missed, a specific question you’d like to ask Blair, or a way to thank you for coming on the show, feel free to add them in the comments area below.