Don’t miss today’s interview with host Patty Post of Checkable Health and Sally Mueller, co-founder and CEO of Womaness, a company that makes innovative products for women in pre- to post-menopause. The obstacles and opportunity Womaness has experienced being in a newly developing market are plentiful, but they have persevered to reach both the retail and e-commerce markets.

During their conversation, Sally talks about the Womaness customer, and how they use data insights to tailor their marketing and business plans. She also discusses the hurdles they face as a new company with limited time, working in an industry with apparent stigmas.

You’ll also get the answers to these questions: How does Womaness reach their large target market when customers consume both digital and print media? When should you pay for PR, if at all, in the brand awareness journey? What’s needed to drive more e-commerce traffic to health and beauty products?

Listen to this episode to hear how Womaness landed in spaces like Target and Ulta, plus learn from Sally’s industry lessons!

Topics discussed in this episode:

• The Womaness customer
• Advertising in e-commerce and obstacles for Womaness
• How Womaness found their key opinion leaders
• Brand awareness and how to reach customers
• Moments of perseverance and lessons learned
• What it takes to be a successful startup

Join the Womaness private Facebook group, The Afterparty, here: https://www.facebook.com/groups/womanesstheafterparty/

Connect with Womaness:

Website

Instagram

Facebook

Twitter

LinkedIn

Connect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com.

Find Patty Post: 

LinkedIn

Instagram

Facebook

TikTok

This episode was produced by Podcast Boutique http://podcastboutique.com