One way to start a successful business is to offer customers a solution to a problem, and today’s guest did just that. With no experience in product management, only a great idea and an entrepreneurial spirit that kept her motivated, Anissa Pfeifer invented the Whiskee Straw after yet another instance of spilling her drink when trying to mix it up on the go.

Patty Post of Checkable Health is talking to Anissa about her journey, including the struggles starting a business during the height of the pandemic. Ups and downs are expected in entrepreneurship, and she shares her missteps in product development, packaging and more.

Anissa also divulges her ambivalent relationship with social media, which platform is her favorite, and, of course, her viral reel. Plus, you’ll also hear her experience with business outreach, imposter syndrome, and growing a business from a small town.

If you’re doubting your own capabilities, tune in for inspiration from someone who knows the hard work it takes to achieve your dream!

Topics discussed in this episode:

• Balancing family and business
• The story of starting Whiskee Straw
• Hurdles creating a business during the pandemic
• Social media and her viral reel
• Imposters and imposter syndrome
• Anissa’s plans for 2023
• Business outreach and growing Whiskee Straw
• Being a role model for her children and community
• Uses for Whiskee Straw

Learn more about Whiskee Straw here, and keep up with them on Facebook and Instagram!

Connect with Anissa on Instagram and LinkedIn!

Connect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com.

Find Patty Post: 

LinkedIn

Instagram

Facebook

TikTok

This episode was Post Produced by Podcast Boutique http://podcastboutique.com