According to Salesforce, the year of the pandemic spurned the largest number of small businesses created on record. The entrepreneurs have taken over, but how can they make their company stand out in a larger crowd?

Joining us on today’s episode to give her perspective is Kate Hawken, co-founder of Maxwell and Geraldine, a digital first fashion company that she started with twin sister, Beth, in 2020. Their company’s strong brand story and focus on ethical sourcing manufacturing and sustainability has only made customers love their classic, but stylish, dresses.

The age of social media has caused a surplus of fashion brands, so how do you make yours stand out? Kate is on the show to share the start, struggles, and triumphs of Maxwell and Geraldine. She talks about the pros of creating a niche fashion line, and how keeping perspective has helped them survive every curveball.

Tune in and you’ll also learn how they found an ethical manufacturer, and ways they’re using the digital space to keep growing. Plus, Kate and our host also discuss this burning fashion question: is less clothing actually more?

It can be hard (even impossible) to figure out how to start a business on your own, so get some answers and insights when you listen to this episode!

Topics discussed in this episode:

• The inception of Maxwell and Geraldine
• Finding an ethical manufacturer
• Kate and her sister’s background in public relations
• Story behind Maxwell and Geraldine’s logo and name
• Problems Kate has experienced as an entrepreneur
• Perspective and 
• Managing virtual employees around the globe
• Making Maxwell and Geraldine a digital first company
• How they successfully market to customers
• Intentionally creating a niche dress line
• Maxwell and Geraldine fall collection
• High-quality, staple pieces vs. Lower-quality, trendy pieces

Find Maxwell and Geraldine:

Website

Instagram

Facebook

Read more about the power of perspective when you pick up Patty’s current read, Positive Intelligence by Shirzad Chamine.

Connect with us at perseverepodcast.com and our LinkedIn group! Then, head to https://www.testforstrep.com/ and checkablehealth.com.

You can also find Patty Post on LinkedIn!