Persevere Podcast

Persevere Podcast


EP30 Here's the Pitch: Raising an Angel Round

August 11, 2022

Welcome back to the Persevere Podcast. Today, we have a new series for you called The Pitch. In this series, we create a hub for all that are seeking advice from other business owners and investors by inviting industry professionals to give feedback, ask questions, and give answers to founders. Here is where you will find answers to your pressing questions from industry professionals on how to get your company to the next level.


In today’s episode, we are discussing raising capital for an angel round of investors. Our guest today is Jess Azure, founder of Spadesso, a technology platform for spas and salons. Today’s  two venture capitalists are Hannah Lange, venture financing manager of the North Dakota Development Fund, and Tim Weelborg, co-founder and managing partner of Homegrown Capital. Our venture capitalist experts sit down with Jess as she pitches Spadesso and asks questions you need to know prior to pitching to angel investors, and advice on when and how to receive funding.


If you are an entrepreneur like Jess looking for some guidance and experience with angel investors, this episode will give you the clarity you need to take the next steps.



Topics discussed in this episode:


  • How Jess Azure is creating opportunity for Spas with Spadesso
  • Are users of Spadesso searching for new practitioners?
  • Explanation of Spadesso from the business end
  • Will Spadesso become a subscription type model?
  • When will Spadesso hit the market?
  • What is Spadesso’s marketing strategy?
  • Who is utilizing Spadesso?
  • Future growth for Spadesso
  • Type of investor Jess is looking for
  • Is having a co-founder important for financing?
  • When is a good time to invite an investor in?
  • What investors would find valuable when looking at your company
  • Benefits of being part of entrepreneur groups
  • Advice on projections
  • Importance of having confidence in your numbers when pitching to generalists


To learn more about Jess’ startup, visit her website.

Follow Jess on LinkedIn.


For more resources or to read the full transcript, go to our website.

Follow Patty on Instagram.

Follow Patty on LinkedIn.


To learn more about She Starts Week, visit their website.

To learn more about Tim’s work, visit Homegrown Capital’s website.

To learn more about Hannah’s work, visit North Dakota Department of Commerce’s website.