People Behind the Business: a show for small businesses with small teams & huge ambitions
Latest Episodes
How a Writer Went From Being a Nutritionist to a Pro Writer
This episode is for those of you who have ever wondered:” is it possible to make a living as a writer?” The summarized version is basically this…well it really depends. Are you willing to channel your inner Mad Men, and be the creative department,
Facing Rejection and Spreading Kindness with Bravery
We all want to do good in the world, we all want to be successful. But we can’t do any of the above without taking risks life will be filled with endless conversations about what will happen “one day”. In fact, I experience this all the time when
Loving Fashion & Living with a Chronic Illness
What does a love of fashion and a desire to empower people with chronic illnesses have in common? In the case of Keisha Greaves, this week’s guest all of the above are what inspired her to create her fashion line, Girls Chronically Rock. On this week
Starting a Business Outside Your Home Country
Starting your own small business is a bumpy road to success no matter how long you’ve lived in the town or city you’re based in. But what if you want to also start your own business outside of your home country, and be location independent? How do
Providing Employment/Support to Human Trafficking Survivors
People are trafficked from 127 countries and are exploited in 137 countries according to the United Nations. However, you’re probably looking at that statistic and going “but…is there anything I can do really?” As an independent small business ow
What you need for great web design/a successful launch
Starting an online business is really hard, but it seems like the hardest bit of all is making the decisions that have the longest-term impact. How should you promote your business? What web platform is best for hosting your website? What Wordpress or S
Forming meaningful online communities (via social media)
I think that the one thing we don’t talk about nearly enough when it comes to small business owners that work from home is the very real risk of isolation. Because you don’t really have co-workers to talk to at the water cooler every day. Sure, some
Tapping into archetypes/emotions to make your brand stand out
I don’t know about you, but I hate customer profiles, despite the fact that they’re such a common marketing tactic. In fact, I wrote an entire article on finding your ideal audience, and why I hate customer profiles for the Think Creative Collective
How can Introverts Pitch their Work to Businesses?
The debut episode of People Behind the Business is inspired by a Facebook Live masterclass I had the pleasure of leading on how introverts can pitch businesses…the introvert friendly way. In fact, it also includes a brief audio clip of the original Fa
How can Introverts Pitch their Work to Businesses?
Sorry technical difficulty. New audio will be posted shortly. The debut episode of People Behind the Business is inspired by a Facebook Live masterclass on how introverts can pitch businesses, the introvert-friendly way. It also includes a brief audio c