David Juan returns! In this episode, he explains CDPs—Customer Data Platforms—to Bob and Randy. CDPs pull data from systems like CRMs, marketing automation tools, advertising systems, etc to help create personalized experiences for each customer. David explains different types of CDPs, how they work, where they get data, and why they’re used.

David also talks a bit about his recent health journey—it’s important to pay attention to what you’re body is doing and how to recognize what changes need to be made.

David’s side projects include Normal Coffee and Scrum Detroit Meetup.