We discuss Breland and his hit, “My Truck.”  He’s the new king of trap.  Why does this song create such a strong response from people?  You can still write big hits without colorful language.  It’s rare to find someone with “the whole package.”  Breland has writing skill, he can sing, he can rhyme, and he’s good on camera. We discuss his education and awards (he’s also known as ‘The Pen Point Guard.’  How he compares to Stevie Wonder.  How the “My Truck” video ties to “car guys” and especially SEMA.  This artist has a “Johnny Cash and Elvis Problem.”