Episode 001 explains where OYO came from, introduces an amazing brainstorming tool, and explains how Google’s latest updates will affect guest blogging in 2014.

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• Beginning of Time – Where Did Owning Your Own Come From?
  
• The Finger – B.J. Novak Releases Latest Book on Instagram
  
• The Toolbox – Popplet (Our Favorite Brainstorming Tool)
  
• Search Results May Vary – The Future of Guest Posting for SEO
  
• Outro Song (Andrew) – GT40 by Lindsay Lowend
  

Send questions, comments, suggestions or love to podcast@owningyourown.com

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• Andrew and Alan used to work together in an agency where they started a podcast and created 115 episodes (10:10)
  
• Using pictures of text is not SEO friendly (13:02)
  
• Popplet can be used to connect ideas, build mindmaps and more (17:58)
  
• Using a tool like Popplet activates the same parts of the brain as a whiteboard or pacing (20:19)
  
• Popplet can be used to build: sitemaps, functional flows, ideas, decision trees, etc.
  
• Popplet includes 5 free “popples” to get started (21:44)
  
• Send questions to Andrew and Alan at podcast@owningyourown.com
  
• Matt Cutts is the head of Google web spam (29:ish)
  
• Alan is referencing the SEO article here
  
• Google cannot decipher between a guest blog and a normal blog post (31:ish)
  
• Google can detect spun content or poor grammar (31:ish)
  
• SEO and Google are in a perverted tango (31:08)
  
• Be NATURAL when you guest blog, do not do it solely to build links (36:01)
  
• Give authority to outside sites (37:19)
  
• Do NOT post the same article on multiple sites (37:28)
  
• Link to your Google+ profile and implement Google Authorship (38:11)
  
• Don’t post guest blogs under a pseudonym (38:48)
  
• To leave a review, visit OYOLove.com and write anything positive! (40:01)
  
• If you are looking for an iTunes alternative, use Stitcher on desktop or mobile and leave OYO a review! (40:15)