Media marketing specialist Carole Sanek knows all about making a podcast a success.

Carole is the "Chief Expressive Creator" of Butterfly Boom Productions (formerly The Social Butterfly Media Marketing), a Florida-based media marketing firm.  She's also a creator/host of "The Crazy Marketing Ladies Show" podcast.  So far, Carole and her fellow "Crazy Marketing Ladies" have posted 50 episodes.  And they're "crazy good"!  Just a few of their topics are SEO optimization, effective Twitter marketing and  content creation.

For International Podcast Day, Carole talked about the creation of "The Crazy Marketing Ladies" show, offered advice for getting started in podcasting, and even gave an inside look at the process, with a second new podcast she's starting in October!

On this special edition of Over Coffee® for International Podcast Day, you'll hear:


What Carole's growing-up years taught her about marketing


Her experience sneaking into the Rolling Stones’ dressing room


A preview of her most recent episode of The Crazy Marketing Ladies Show, featuring web designer Mike Mueller


How she first discovered podcasting


The genesis and current work of The Crazy Marketing Ladies Show podcast


One of her own most inspiring “crazy” marketing moments—and what you can take away from it about booking celebrity podcast guests


What she learned about the challenges of podcasting during early episodes of “TCMLS”


Her advice to anyone who wants to start a podcast


Her resource recommendation for album-cover design and equipment: “For $100 you can be up and running.”


The services she offers podcasters through her company, Butterfly Boom, and her additional brand-new podcast, coming out in October—this is going to be a great one!


Her professional advice on “branding”


The creative process of putting together her new podcast—and what new podcasters can learn from it.


 The "dream" podcast guest she'd like to book!   See if you know him or can help her with a contact?


How to nurture your new creative idea--podcasting or otherwise.