What are some of the best ways XR could transform your life? And how might you be an active participant, driving these innovations to create a better world?

This November, that's exactly what IMMERSIVE X 2025 will be exploring.

From November 11th through November 13th, the fifth edition of IMMERSIVE X: The Next Reality Festival takes place. The festival, hosted entirely in virtual space, will feature presentations, activities, performances and various other events across multiple immersive platforms.

The focus will be on community, as IMMERSIVE X brings together creators, educators, businesspeople, activists and anyone else who'd like to share new perspectives and interact in fully immersive 3D environments. Admission is free, but is by invitation--and you're encouraged to request an invite! Here's the link to apply. However, be sure to do so early. These events may book to capacity.

Thomas Zorbach is the Organizer and Curator of IMMERSIVE X, as well as the Founder and CEO of Berlin-based full-service agency vm-people.

However, describing vm-people as "an advertising agency", doesn't do them justice.

Marketing for the 21st century

Thomas explains that he and his team help brands to find and tell better stories. And he jokingly offers that vm-people started with "witchcraft"--his work on a thesis on The Blair Witch Project was the catalyst!

In researching the popularity of this 1999 film, Thomas came up with the concept at the core of vm-people. In the age of digital and interactive media, marketing would go beyond advertising announcements, to having companies tell their own stories through immersive experiences.

Thomas's exploration of the Metaverse, since the pandemic, has led him to host events, give lectures, runs theater courses, and throw parties in virtual space, as he assists others in exploring the potential of XR for their purposes.

Thomas shared the story of creating both vm-people (check out their YouTube channel, for past IMMERSIVE X sessions!) and the IMMERSIVE X festival, as well as offering a preview of this year's events.