Over Coffee® | Stories and Resources from the Intersection of Art and Science | Exploring How to Mak

Over Coffee® | Stories and Resources from the Intersection of Art and Science | Exploring How to Mak


Setting Up for Success

February 12, 2016

Entrepreneur, author and coach Maxwell Ivey knows how to make a business idea a reality--and a success.

The way he gained that knowledge, is what makes him unique.

Max grew up helping to run his father's carnival, in Texas.  Today, he runs an online business, The Midway Marketplace, on which he helps people buy, sell and trade equipment for the amusement industry.

In his new e-book, Leading You Out of the Darkness Into the Light, Max applies his own entrepreneurial experiences to help readers achieve their goals.   In addition to advice and workable exercises, his book has an unusual interactive element, aimed at getting his audience to put principles into practice.

Max, who is totally blind, also operates a blog, The Blind Blogger, and offers classes and group coaching.   "Most people who are successful, are that way because they have help...I can be that person for you," he says, on his website.  (And, he recently lost more than 260 pounds--so his next book will be about living a more healthy lifestyle!)

Max talked about his carnival background, his own journey as an entrepreneur and some of the principles behind his new e-book, Leading You Out of the Darkness Into the Light: A Blind Man's Inspirational Guide to Success.
On this episode of Over Coffee® you will hear:


Max's favorite growing-up memories;


The lessons his days in the carnival business taught him, about being an entrepreneur;


His own experiences creating his small business;


How he first began writing Leading You Out of the Darkness Into the Light;


His journey from there, as an author;


The mistake most businesspeople make.  (Max says being blind gives him an advantage in this area!)


A great tip for new entrepreneurs;


Some of the main misconceptions about running an online business;


A GREAT tip on staying motivated;


An expensive lesson that resulted in a change in the way he works in his business;


Why Leading You Out of the Darkness Into the Light goes a step further than most other books on business and motivation;


How to contact Max for speaking engagements and where he'll be appearing in the future.


His advice to new entrepreneurs on getting publicity.

Max will be speaking at the Festival of Enlightenment, in Austin, Texas, Saturday and Sunday, March 5th and 6th, 2016.