Could immersive virtual reality hold the key to increased flu vaccination rates among adults age 18-49? A study funded by an ORAU-Directed Research and Development grant and published in the journal Vaccine on Monday, December 2, 2019 sought to answer that question. We talked to Karen Carera, PhD, ORAU senior evaluation specialist, and Glen Nowak, principal investigator and director of the Center for Health and Risk Communication headquartered at the University of Georgia's Grady College of Journalism and Mass Communication. As you will hear in the episode, this ground-breaking research holds great promise and points to the need for more research in this area.