In this episode, PJ Bouten, Co-Founder and CEO of Showpad, recognized a need to empower sales and marketing teams to deliver a better buyer experience. Since 2011, PJ has helped build a global company with more than 1,000 customers in 50 countries and grew the organization to 350 team members. But when the pandemic hit, he was faced with difficult decisions in order to save the company as a whole. PJ talks about the importance of finding a great co-founder, investing in your managers, and treating your people with compassion and empathy.