Recovery from the Corona Virus pandemic will happen on many fronts – medical, educational, social and of course economic. How will profit and not-for-profit organizations retain customers and begin growing their businesses again? A lot of it will depend on successful branding. Today’s podcast guest is Roger Sametz, CEO and Founder of Sametz Blackstone Associates, a brand-focused strategy, content, design and web consultancy. We’ll explore why branding is more important than ever and how to reach audiences consistently and successfully with the right kind of branding. Jordan Rich is Boston's busiest podcaster, appearing on over 400 podcast episodes and currently hosting 14 shows. To connect with him, visit www.chartproductions.com.