We chat to Sam Shah; Director of Digital Development at NHS England, and part of NHSX - a new unit driving forward the digital transformation of health and social care.Starting his professional life as a clinician, Sam chats to us about his experiences in the health service and what inspired him to take special interest in technology. We hear about his work in the private sector, where he learned from how the retail, banking, and communications sectors tackled common issues around digitisation.We talk about Sam’s passion for public health, and improving outcomes for patients by focusing on what matters to users. Sam shares his thoughts on the value of service design in policymaking, and the importance of influencing he mechanisms behind public services.Finally, we hear what happened behind the scenes after Kylie challenged the requirements on an NHS job description, and why Sam was so determined to help the health service be as inclusive as possible!