Not Your Average Financial Podcast™

Not Your Average Financial Podcast™


Episode 319: The Genius of Business Franchising with Marty Greenbaum

October 13, 2023

In this episode, we ask:


  • Who works as a W-2?
  • Who wants control over their own business?
  • What are the benefits of franchising?
  • Who is Marty Greenbaum?
  • How about a case study?
  • What about junk?
  • Who needs experience first?
  • How about regional territories?
  • What’s good about franchising?
  • Who works with Marty?
  • Where did Marty’s passion come from?
  • How many franchises are there in the U.S.?
  • Is this applicable to your business?
  • Who is in the business of royalty collection?
  • What about a vested interest?
  • What are the advantages to a franchise business model?
  • Who are the right kinds of people for franchising?
  • What about an example?
  • What are the attributes of the top performers?
  • Who is a good candidate?
  • Who gets awarded a good franchise?
  • What are the mistakes or pitfalls to avoid in franchise purchasing?
  • What about the legal standpoint?
  • What about the due diligence?
  • How is the territory determined?
  • What about speaking with existing owners?
  • What about mitigating risks?
  • What about franchise financing?
  • What about range?
  • How long does it take to get cash flow positive?
  • Are banks the final resting place for many businesses?
  • How does Marty get paid?
  • Would you like to visit smartfranchiseinvesting.com?
  • What about industries?
  • What about brands?
  • What about thorough due diligence?
  • What are the right questions?
  • How are you going to buy this thing?
  • What about Bank on Yourself® type whole life insurance?

Marty Greenbaum is a top franchise consultant with over 30 years of experience in franchising. He served his family’s franchise opening hundreds of locations and then grew an extremely successful marketing agency in franchising helping brands achieve their goals. He’s a Certified Franchise Executive and Founder of Smart Franchise Investing and is dedicated to helping people make smart decisions when it comes to franchise ownership. He’s helped hundreds of people explore franchise ownership, serving them as a franchise consultant, educator, and matchmaker. Email Marty at marty@smartfranchiseinvesting.com