From Disneyland's Monsanto House of the Future, to Apple's famous 1984 commercial, science fiction and advertising have had a rich history together. It turns out that using fiction to sell reality is a pretty profitable idea. But behind the curtain, this seemingly innocuous partnership has a much more intriguing, and sinister, story than you might think.

How much can utopia possibly cost? Let's dig in even deeper and find out what else science fiction has on offer.

All of the clips mentioned in today's episode will be posted at https://www.facebook.com/novumpodcast/.