Novel Marketing

Novel Marketing


Latest Episodes

How to Run a Local Book Festival
November 06, 2024

Sometimes in marketing, it pays to zig when everyone else is zagging. In this digital age, when authors race to do everything online, it's easy to forget the magic of face-to-face interactions. Personal connections can transform your relationship with you

How to Write Stories Readers Will Love by Knowing the Zeitgeist 
October 30, 2024

As Yoda says, Difficult to see the future is. But difficult is not impossible. Causes have effects, and the more you have a sense of the rhythms of the past, the better you can sense the future.If it takes you two years to write a book, you owe it to yo

How to Use Reverse Coupons 
October 23, 2024

Has inflation eaten away at your book profits? Perhaps you want to start advertising and need some margin. Or maybe readers are not taking you seriously with your book's current low price.You need to raise the price of your book, but how should you do it?

How to Write Enduring Bestsellers with the Two-Act Chiastic Structure
October 16, 2024

The last time I visited Barnes and Noble, I marveled at the comic book section. Western comic books only filled a couple of shelves, while around the corner, there was an entire aisle of manga comic books.I wondered, “Why is Eastern manga so much more pop

The Strategy Behind Reader Super Magnets
October 09, 2024

Reader magnets are like real magnets. Sometimes, they aren't very magnetic, and other times, they're so magnetic that we can rapidly grow an email list of tens of thousands of readers.A reader magnet is supposed to magnetically draw readers onto your list

What to do When Book Sales Start Slipping
October 02, 2024

Are your book sales starting to dip a bit? Perhaps your book sales were once great and are now starting to fall. You may see this drop in sales for several reasons, but you dont have to stand by and watch them drop indefinitely.Most bestselling books see

Marketing a Book Series with Kristina Stanley
September 25, 2024

The Holy Grail for many authors is to write a popular book series where readers of book one go on to read book two and so on. Writing a popular book series provides many marketing advantages, namely that your advertising is far more profitable.But writing

Announcing the 2025 Novel Marketing Conference
September 11, 2024

I'm excited to announce that tickets are now for sale for the 2025 Novel Marketing Conference. The conference will be held in Austin, Texas, on January 17th and 18th. This event is not a typical writer's conference where you learn how to write and publish

How to Write Novels Men Want to Read
September 04, 2024

A few weeks ago, Dazed Digital published an article asking why men no longer read novels. The article itself had no satisfying answers, but the question triggered a big discussion online, particularly on X, where everyone had a hot take.But men are buying

How to Deliver Your Book Baby
August 28, 2024

Authors often refer to their books as "babies." As I've worked in the publishing world with authors and now that we are awaiting the birth of our fourth child, I'm starting to see a lot of similarities between birthing a book baby and a human baby.We can