In this episode of the Nonprofit Leadership Podcast, host Dr. Rob Harter sits down with Alex Amouyel, President and CEO of the Newman’s Own Foundation, to explore how nonprofits can more effectively approach foundations for funding. With billions in grant requests competing for limited dollars, Alex shares candid insights into what makes a funding request compelling—and how nonprofits can align their proposals with a foundation’s mission.

Alex also discusses the unique “100% for Purpose” business model behind Newman’s Own, which donates 100% of profits to support children facing adversity. She reflects on her own leadership journey, the shifting philanthropic landscape, and how nonprofits can navigate funding challenges in a rapidly changing world. Whether you’re an executive director, development professional, or board member, this conversation offers practical strategies for building stronger relationships with funders.

Key Topics Include:

• The origin and mission of the Newman’s Own Foundation and its 100% profits-to-charity model
• How the “100% for Purpose Club” inspires other companies to commit all profits to social good
• Real-world examples of impact in children’s camps and food justice initiatives
• Essential leadership traits for navigating change in the nonprofit sector
• The importance of aligning grant requests with a foundation’s specific mission and needs
• Current trends in philanthropy, including collaborative funding and youth-led decision-making
• Practical advice for approaching and building relationships with foundations

Mentioned in This Episode:

• Newman’s Own Foundation
• 100% for Purpose Club
• SeriousFun Children’s Network
• FoodCorps
• Indigenous Tomorrows Fund
• Mosaic Film Experience

This Episode is Sponsored By:

• DonorBox – Helping you help others with the best donation forms in the business

Links to Resources:

• Interested in Leadership and Life Coaching? Visit Rob’s website: RobHarter.com
• Find us on YouTube: Nonprofit Leadership Podcast YouTube Channel
• Suggestions for the show? Email us at nonprofitleadershippodcast@gmail.com
• Request a sample coaching session: Email Rob at rob@robharter.com

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