New Media Show (Audio)

New Media Show (Audio)


Podcast Ad Rep Companies in Big Trouble #520

November 10, 2022

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, discuss the 25-40% drop in ad bookings that podcast ad companies are seeing and the massive losses they are taking due to revenue guarantees given to podcasters when the economy was on fire. We expect to see massive cost-cutting measures taking place across most ad rep firms.


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