Todd Cochrane and Rob Greenlee talk with Dave Van Dyke of Bridge Ratings Media Research about a fascinating study of how traditional radio is going to have a very hard time being successful in Podcasting without new innovative content. This is an episode you are going to want to watch.

Contact the show: Rob (mailto:rob@newmediashow.com) or Todd (mailto:todd@newmediashow.com) @ newmediashow.com (http://newmediashow.com)

Get your tickets now for Podcast Movement (http://podcastmovement.com) use the promo code "NMS" and save 10%. Todd and Rob will be at their along with up to around a 1000 podcasters. The event is shaping up to be the primary podcast event of the year.
Get your tickets now for New Media Europe 2015 ( http://newmediaeurope.com/) use the promo code "NMS" and save 20%. If you are in Europe this is the event to attend.

Bridge Ratings Presentation (http://bluarchive.com/nms/Mediacompatibility.pptx).
Segmentation Definitions (http://bluarchive.com/nms/SegmentationDefinitions-Bridge Ratings.pdf).