A new report by the Illinois CPA Society reveals accounting students’ and early career accounting professionals’ perceptions of CPAs and the CPA credential, along with the top challenges and deterrents driving their decisions. ICPAS’ Geof Brown and Kari Natale join us to discuss the findings – and what those who are already in the profession can do to make it more appealing to the next generation of CPAs.

Resources:

• Re-Decoding the Decline: An Updated CPA Pipeline Report
• CPA Pipeline Knowledge Hub