Joyce B. FlueckigerView on AmazonJoyce B. Flueckiger's new book When the World Becomes Female: Guises of a South Indian Goddess (Indiana University Press, 2013) is a rich and colorful analysis of the goddess Gangamma's festival and her devotees. During the festival men take on female guises, whilst women intensify the rituals that they perform throughout the year. The books explores the excess of the goddess and the lives of those who bear her.