Interview with Patricia Fripp Speech Coach and Business Mentor from San Francisco USA. Patricia Fripp is About Speaking to a Smaller Audience. KEY POINTS * All speaking is public speaking. * Don’t programme what you don’t want. * Is that your audience is interested in your subject. * Speak as an audience advocate. * Purpose of the meeting. * Focus on audience. * Sell by doing. * They talk and give you clues so you can be on the same wavelength. * Compromise from perfection * YOU centered phrases * Rehearsal * Use specific language Patricia Fripp – Handful of Key Specific Ideas