Featured Topic: What do old sneakers, Reese's® Cups and niche marketing have in common? You might just be surprised at the answer. Traci tackles the question of whether standing-room only niche markets are something you should jump on, or whether you sho

Featured Topic: The recent onslaught of "diet resolution" commercials got me to thinking - what if we applied the concept of diet resolutions to our businesses? What impact would eliminating all those "empty calories" and time-suckers have on our bottom l

Featured Topic: As we wrap up our first season here on the Neanderthal Marketing Radio Show, Traci bids her friend and caveman co-host Mike Klassen a fond farewell, as he moves on to tackle new and exciting ventures within the direct market design niche.

Featured Topic: In this episode, Mike and Traci discuss the under-appreciated, (and often under-utilized) business card, and what strategies you can employ to make sure yours gets noticed and kept. How the Heck Do I Do That?: If you are scratching your h

Featured Topic: Partnerships, or Joint Ventures, are not uncommon on the web. But how do you set one up? What makes for a good joint venture? And, what, if anything, are the pitfalls to look out for? This week, Mike and Traci share some insights, using th

Featured Topic: This week's episode focuses on productivity -- specifically, those productivity tools that we find ourselves using day in and day out. Mike and Traci each share (3) such tools, in the hopes that you'll be able to find a use for them in you

Featured Topic: Using publicity to supplement paid marketing and promotional efforts is smart marketing, particularly when you are operating with a limited budget. In this week's episode, Traci and Mike are talking publicity -- and offering up some best p

Featured Topic: We're wrapping up our 4-week series on SEO, we're offering some tips on practices to avoid, as well as questions you can ask of your would-be SEO consultant. How the Heck Do I Do That?: Have you ever visited a website and thought to yours

Featured Topic: We're continuing our 4-part series on SEO, and this week we're focusing on Sitemaps, robots and submissions. Mike and Traci discuss how using an XML sitemap can help lead search engine spiders to all of the pages of your website. If you've

Featured Topic: There is a great deal of misinformation with respect to keywords, and how they impact the ranking of your website. In the second of this 4-part series, Traci and Mike dispel some myths, and offer you some helpful tips to position your site