Featured Topic: Companies strive to create that unique message that has the combination of a compelling call to action, and that certain "extra" that makes you remember it long after you've flicked the channel, or returned to your favorite program. It's t

Featured Topic: A weekend trip to Moe's Southwest Grill serves as the inspiration for this week's show. This chain employs pop-culture references for their menu names (a tactic that Traci can really get behind). Traci shares why we should all raise a cust

Featured Topic: Facebook is rolling out the Timeline page design for all Fan Pages on March 30th. Traci shares the pros and cons of this announcement, and offers some pointers to making the most of the new features to position your business and brand on F

Featured Topic: Traci shares the surprising story of how an unexpected home invader inspired this week's show. She also shares some helpful resources for protecting customer payment information, your website, and your intellectual property. Resources Men

Featured Topic: We continue our discussion on building authority status this week by increasing the touchpoints within our marketing funnel. Traci details a simple method of introducing your knowledge to prospects, and challenges listeners to create and s

Featured Topic: Eric Cartman isn't the only one looking for a little respect these days. In this first of a two-part series, Traci explains the difference between expert and authority status, and shares some helpful tips for building your own authority st

Featured Topic: Incentivizing customers isn't some radically new idea, but small businesses rarely take advantage of this concept. Perhaps they are not aware of how to implement such a program, or simply aren’t convinced it will work. The reality is tha

Featured Topic: To say that I have a sweet tooth would be a gross understatement. This week I liken my penchant for sugary treats with the over-hyped product launches of some of the net's so-called "gurus." Are you sinking your teeth into content that's g

Featured Topic: Traci shares an embarrassing (and true!) story from her early work experience that made her a better marketer. Find out how a stint selling sporting goods at JC Penney made an indelible mark on your host. How the Heck Do I Do That?: In ke

Featured Topic: As small business owners, we wear lots of hats - and some are more welcome than others. Crafting creative and compelling copy is no small feat! Luckily, there's folks like Monette Satterfield of Shiny Designs that can come to our rescue wh